a data driven lean approach towards startup advertising
Marketing Accelerator Program
NOT JUST ANOTHER
We are a team of seasoned specialists who have developed a model for lean marketing that directly aligns with financial and growth goals for companies in the startup space. By staggering tasks month-to-month through a strategy that outlines your marketing plan over the course of a year, we are able to measure marketing goals against target KPI’s in real time. This allows us to minimize risk and stimulate growth through targeted planning that incorporates metrics. We provide all inclusive marketing with equal capabilities as a full in-house marketing team at a fraction of the price.
Or less the cost of of an
agency, CMO, or in-house team
Quality output at a senior level of experience
forming our team of specialists
DEVELOP YOUR STRATEGY
FORM YOUR VISION
EXECUTE YOUR PLAN
MONITOR ITS SUCCESS
OUR COSTS VS. THEIR COSTS
TIER 1: STARTUP
TIER 2: GROWING / FUNDED
VS. IN-HOUSE CMO
TIER 3: ESTABLISHED
VS. IN-HOUSE TEAM
DURATION: 60 days.
Pay in 2 monthly installments.
-High level branding discovery
-Basic brand guidelines
(logo, palette, usage, fonts)
-2 30-minute consultation
hours with a team specialist.
DURATION: 1 year
Pay in 12 monthly installments.
-1 year strategy
-Data with Option for Synthesis
-Brand Discovery and Guidelines
-Website Design with Option
for Custom Development
-Marketing Distribution Plan
-3 Month Social Media Campaign
-3-6 month SEO Optimization
DURATION: 1-2 years
Pay in 12-24 monthly installments.
-2 year strategy
-Data and Synthesis
-Financial planning for Mass Growth -Workplace Implementation and Training
-Optimization /Growth of Existing Platforms
-Evolving Original Content
-6-12 month Social Media Campaign
-12-24 month SEO Optimization
Source for market value salary comparisons: PayScale, Glassdoor, and Indeed.
After 14 years of the corporate world, Alfredo was ready for a change of pace. Being a Co-Founder of the Accenture Innovation Hub in Houston, he had seen first-hand the huge startup boom Houston was beginning to foster. So he decided to take a chance and start looking for his next role within the tech startup ecosystem. Digital Marketing was his favorite skillset and started interviewing for different roles in that area - VP of Marketing for a small business, or Director of Marketing for a startup, even Marketing Specialist for companies that hadn’t even gotten off the ground. But he started to spot a pattern, the jobs being advertised either wanted an experienced hire that would not only create the strategy and marketing plans but also execute them day to day. Or worse, they wanted to hire a junior level marketer that would perform marketing tasks as best they could without a proper strategy or plan in place. Through this experience, he found an undeniable fact that was beyond clear: smaller companies and startups either don’t truly believe in the power of marketing to spend a proper budget or they simply can’t afford to staff a proper marketing team. Disappointed, he went back to his corporate job.
A few months later, Jacqueline reached out to Alfredo through a common contact (thanks Hami Arrington) as she had moved to Houston from Los Angeles and was looking to expand her marketing agency into the tech and startup world. Alfredo explained the situation he had encountered and as they say: necessity is the mother of invention. We had found a very specific NEED in the Houston entrepreneurial world, the NEED for strategy led, affordable marketing programs that directly drive sales and growth — and that’s what we’ve launched with MAP Houston, our very own Marketing Acceleration Program for startups and small businesses. Simply put, we establish a strategy that is both flexible and achievable, and we use our collective team of experts to execute and measure success to ultimately drive sales and growth. Hence, if you are a startup or a small business that needs to spend money wisely and see measured results quickly, apply today to MAP Houston, or send us an email with any questions you may have: email@example.com
Houston, we are here for you!
We specialize in innovation. Whatever your project needs we can help you create a vision for your brand. Whether it be culture building, digital brand identity, product development or printed matter. We got
Bring your vision to life. We are storytellers. We help strategize and uncover the narrative behind your brand in a fresh new light. Every brand begins with a story, and we bring that picture into clear focus.
We design your
project for your customer, using beautiful imagery, descriptive tone, and bold layout to emphasize the impact your brand needs visually on multiple platforms for your audience.
Not sure where to start? Want to take your concept from idea to brand? Need a brand refresh? Want to incorporate new technology and systems into your existing model? Try our consulting services. We offer competitive retainer rates to get you on the right track.